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How to become an expert in fluorescent whitening agentsJirui Chen, the chairman of Henan Ruiqite Chemical Co., Ltd., is a Maoist entrepreneur with firm goals and beliefs, also is an insatiable industrialist. From the beginning of the company to the present 28 years, it has been focusing on the R&D, production and application of brighteners, and is determined to make Ruiqite as a leading brand in the brightener industry. Under the efforts of Jirui Chen, after years of continuous research and innovation of Ruiqite family , the brightener has  grown from relying on imports to manufacturing in China to creating in China, creating a veritable national brand. Its research and development, production of fluorescent whitening series, UV absorber series, brightener series, multi-functional environmental plasticizer series, continuous optimization, upgrade, from the original more than 30 independent products to today's more than 100 special products. It is widely used in many industries such as plastic products, washing, textile printing and dyeing, chemical fiber, ink, paint and coating, paper making, etc., and is highly praised and trusted by dealers. Ruiqite Chemical Co., Ltd. has also grown from an undisputed small business to a comprehensive global operator integrating R&D, production and sales of fluorescent whitening agent intermediates. From the long-term cooperation with the domestic 20,000 high-quality enterprises, to the import and export qualifications, through the network and the distribution of cooperation with many well-known dealers around the world, the Ruiqite product brand is pushed to the developed countries and regions around the world, and realizes the Ruiqite  Brands go from domestic to international Ricky Te Chemical Co., Ltd. has also grown from an undisputed small business to a comprehensive global operator integrating R&D, production and sales of fluorescent whitening agent intermediates. From the long-term cooperation with the domestic 20,000 high-quality enterprises, to the import and export qualifications, through the network and the distribution of cooperation with many well-known dealers around the world, the Ricky product brand is pushed to the developed countries and regions around the world, and realizes Ricky Te Chemical Co., Ltd. has also grown from an undisputed small business to a comprehensive global operator integrating R&D, production and sales of fluorescent whitening agent intermediates. From the long-term cooperation with the domestic 20,000 high-quality enterprises, to the import and export qualifications, through the network and the distribution of cooperation with many well-known dealers around the world, the Ricky product brand is pushed to the developed countries and regions around the world, and realizes the entrepreneurial goals that letRuiqite Brands go from domestic to international.

Social entrepreneur Jirui Chen firmly believes that “ Invincible, the fearless” to build a team with the standards of the industry benchmark. On the basis of traditional enterprises, we will be specialized, refined and special, and unite the team with the concept of innovation and continuous learning. The Ruiqite  culture has a subtle influence on every family number in Ruiqite.  Under the strategic deployment and shrewd leadership of Chairman Chen, each of Ruiqite's family members worked on “self-management”. Now days,  Ruiqite's team's performance is increasing at a rate of 10 times per year, achieving a node where sales for half a year exceed 200 million yuan. Chairman Chen is also often invited to participate in the International Chemical Industry Forum meeting, colliding with industry elites to exchange ideas. Keeping abreast of the times, Chen and his team constantly develop new special brighteners to solve end-user product problems. Ruiqite’s  family  also often participate in various brightener industry exhibitions, looking for more agents as partner.

From industry whitening to brightener application experts, from R&D and production of physical enterprises to the use of system network platform to produce, supply and sell global brightener network operators that form the industrial chain, from the original 40 yuan to the current annual product National enterprises with sales of more than 1,000 tons. Jirui Chen , using 28 years, wrote his own chapter in  Chinese entrepreneurial paradigm.  Jirui Chen’s  entrepreneurial footsteps have never stopped. He is determined to build an elite team of 200 people and create a happy enterprise for 100  years. All the family members of Ruiqite  swear together: "The whole life focuses on the field of brighteners." On the road of creating a better future, we believe that Chairman Chen will definitely join hands with the team to jointly create a new round of career peaks, and constantly achieve the goals of the company and create a more exciting future.

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Funncy Zhao